Powerstock is a lifestyle brand representing responsible and conscious eco-friendly people.
Powerstock Festival was the first communication initiave: an electronic music festival dedicated to sustainable development that took place in his first edition in Italy and set in the suggestive location of a wind farm.
The project grew up with different multi-disciplinary projects: Powerstock Mobility, Powerstock Store, Powerstock Green Drinks & Nights and probably the most ambitious one: Powerstock Apparel. An eco-fashion collection designed by Valentina Nervi and distributed in 40th stores all around Italy thanks to Coin (n.1 Italian Dept. Store).
Our aim is to sensitize youth culture to the demands of the environmental crisis caused by climate change and to create a global brand that represents a proactive way of meeting the challenges of climate change.
The environmental emergency, today, demands the use of new channels of communication to increase the awareness in youth culture of the nature of the challenge that lies ahead.
Powerstock is in no way a ‘protest initiative’ but rather a solution-seeking experience that wishes to contribute towards an understanding of today’s most pressing socio-economic issues.
Powerstock represents a realistic approach to contemporary living.
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